About us

Alan Mayer – Founder

LayerCake is the brainchild of Master Photographer and founder Alan Mayer. Alans’ photographic awards include Master Photographer in 2010 by the Professional Photographers of America. 2010 California “Top Ten” photographer of the year. 2010 Kodak Gallery Award. International Photographer of the Year “Silver Level Medalist”. And Professional Photographers of California’s, Nature Photographer of the Year. Alan is also a prominent lecturer and teacher and has exhibited at multiple galleries in Los Angeles and formerly a successful restaurant entrepreneur.

Harry Kerker – President

Former Creative Director Young & Rubicam LA and winner of over 200 national awards for creativity. He has created marketing campaigns for FedEx, Hewlett Packard, Westin Hotels and Timberland Shoes amongst others. A founding member of LayerCake with Alan Mayer, Harry is an avid art photographer who learned his skills art directing some of America’s greatest photographers in New York and Boston. Harry sits on the board of Montecito Fine Arts College of Design and owns and operates Kerker Kommunications Inc. in Glendale CA.

Board of Advisors

Scott Doneen

Scott spent over two decades in commercial banking, International finance and secured lending. He was the Developer and creator of Learning Express, the largest specialty toy franchisor in the country. Along with Frank Mariani (CEO of the Los Angeles Lakers), Scott formed CTI, which was a national distributor of Upper Deck products. Upper Deck, is the largest Licensor and manufacturer of sports trading cards, memorabilia and most recently entertainment licenses, such as YuGiHo, Marvel and Disney. Scott has lectured at Columbia University in New York, to students seeking their Masters degree in international affairs and Cal State Dominguez Hills to students seeking their Masters Degree in Business Administration. He has served on an advisory committee to the U.S. House of Representatives for the Export Trading Company Act and an advisory Committee for JETRO, the Japanese agency regarding trade between the U.S and Japan.

Russell Schwartz

Russ is a passionate art photographer and president of Pandemic Marketing that provides marketing solutions to the motion picture industry. Russ has created marketing campaigns for over 60 major films including The Lord of the Rings.

Robin Swanson

Professional photographer and member of the board of directors of PPC, (Professional Photographers of California) and AVPP (All Valley Professional Photgraphers). Robin is a Certified Public Accountant who combined with her photography skills, advises professional photographers on using accounting software and running their businesses accounting accurately. Robin’s is and award winning PPA International Print Competition photographer.

John Lawlor

John was one of America’s most renowned advertising location photographers and best know for his Marlboro Man Cowboy images. As owner of LawlorOnLocation, Inc., Lawlor worked from bases in New York, London and Los Angeles. Lawlor was a founding member of the APA National Board of Directors and President of the APA – Los Angeles Chapter. Currently Lawlor is an online strategist and founder at ThePlacesPlace.com.